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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute

 
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RHIR Partners with the Jacksonville Jaguars
The Jacksonville Jaguars embrace the
Responsibility Has Its Rewards
National Campaign at Regular Season game

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"Be a Good Sport - Be a Designated Driver" was the universal cheer for Jacksonville Jaguars fans during their regular season game against the Buffalo Bills on Sunday November 22, 2009 at Jacksonville Municipal Stadium in Jacksonville, FL.

The Jacksonville Jaguars, Levy Restaurants, Ovations, Anheuser Busch, and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Jaguars fans themselves.