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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute
 
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TEAM partenered with MillerCoors

TEAM at the Kentucky Derby Festival in Louisville, KY

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TEAM Coalition and MillerCoors partnered to spread the message of responsibility at the Kentucky Derby Festival. Kentucky Derby Festival fans made the pledge to never drive drunk, always have a designated driver, and never provide alcohol to anyone under 21.



View the Fan Photos
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™


RHIR PARTNERS INCLUDE:
  • MillerCoors
  • Kentucky Derby Festival
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: MillerCoors and TEAM invited fans to make a pledge to be responsible at the Kentucky Derby Festival. Fans made the promise to never drive drink, always have a designated driver, and never provide alcohol to anyoone under 21. Fans received free souvenir photos and MillerCoors gear for making the pledge to be responsible.

WHERE: Louisville, KY

WHEN: Friday, April 30, 2010


TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 

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