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RHIR Partners with the the LA Galaxy
LA Galaxy Embrace the
Responsibility Has Its Rewards
National Campaign at Regular Season Game

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"Designate A Sober Driver" was the universal cheer for LA Galaxy fans during their regular season game against the New England Revolution on Saturday March 27, 2010 at The Home Depot Center in Carson, CA.

The LA Galaxy and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were LA Galaxy fans themselves.

  

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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

LA GALAXY MESSAGE: Designate A Sober Driver

RHIR PARTNERS INCLUDE:
  • LA Galaxy
  • California Office of Traffic Safety
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The LA Galaxy and TEAM invited fans to tape their own RHIR responsibility messages at the game at the Home Depot Center. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or arena video board announcement.

WHERE: Home Depot Center

WHEN: Saturday, March 27, 2010

LA GALAXY: http://la.galaxy.mlsnet.com/t106/

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 

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