TEAM Coalition and Major League Baseball^® joined together in support of designated driver programs at all MLB stadiums during the 2011 season with a special incentive called the Responsibility Has Its Rewards sweepstakes. Fans who registered to be a designated driver pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up.

At the end of the season, one designated driver from each Club was selected. The Designated Drivers for the Season from the Clubs that competed in the World Series^® each received two (2) tickets to the first game of the series played at the ballpark of their favorite MLB Club.

A trip to the 2012 MLB All-Star Game^® at Kauffman Stadium in Kansas City, MO will be awarded to one of the remaining 28 Designated Drivers for the season from the Clubs that did not participate in the 2011 World Series^®. The All-Star Game^® trip includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations (if necessary). Click here to see last year's winners.

Entrants for the Responsibility Has Its Rewards sweepstakes were all MLB fans who pledged to be the designated driver for their friends and family at an MLB stadium during the 2011 season. Entry was also available online at www.RHIR.org or by mail. Click here for complete sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs as well as posters and Fan Code of Conduct cards for many MLB Clubs. The TV PSAs aired on local broadcast stations in MLB markets, and they were also played on the video boards in MLB ballparks. The radio PSAs aired on local radio stations and national radio networks. Click here to view all the promotional elements.