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Responsibility Has Its Rewards national sponsor TEAM Coalition joins Major League Baseball and Anheuser-Busch's
Good Sport program in support of the RHIR campaign national responsibility message
'Fans Don't Let Fans Drive Drunk'. The partners brought this message to the 2006 MLB All-Star Game
and FanFest in Pittsburgh, PA at PNC Park and the David Lawrence Convention Center.
Baseball fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating
positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined
script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected
to be included in a broadcast traffic safety message, public service announcement and/or vignette.
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Buckle America - Every Trip, Every Time |
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The next generation of MLB fans film their own PSA about always buckling up |
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Groups of all ages, sizes, and MLB Club affiliations participated in the RHIR film your own PSA event at FanFest |
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l to r: Jill Pepper, TEAM Coalition; Kevin Hallinan, MLB; Melissa Abbett, RHIR sweepstakes winner; Jodi Weinbecker,Melissa's guest; Tom Brasuell, MLB |
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The whole ballpark learn that Melissa and Jodi are the winners of the Responsibility Has Its Rewards sweepstakes |
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Melissa and Jodi film their own Responsibility Has Its Rewards PSA at FanFest |
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PNC Park, home of the Pittsburgh Pirates hosted the 2006 MLB All-Star Game |
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Melissa and Jodi are recognized as the winners of the RHIR sweepstakes for designated drivers |
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