TEAM Coalition and Major League Soccer joined together in support of designated driver programs at all MLS stadiums during the 2009 season with a special incentive called the Responsibility Has Its Rewards sweepstakes. Fans who registered to be a designated driver pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up.

At the end of the season, one designated driver was selected from each team to represent it as the designated driver for the season. The selected designated drivers from the teams that competed in MLS Cup™ 2009 on November 22, 2009 each received two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for last year's winners.

A trip to the 2010 MLS All-Star Game™ was also awarded to the Designated Driver for the Season from the Colorado Rapids, Larry Gloss. The 2010 MLS All-Star Game™ trip includes two (2) tickets to the game scheduled to be played at Reliant Stadium in Houston, TX, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in MLS markets, and they were also played on the video boards in MLS stadiums. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.