TEAM Coalition and Major League Soccer joined together in support of designated driver programs at all MLS stadiums during the 2011 season with a special incentive called the Responsibility Has Its Rewards sweepstakes. Fans who registered to be a designated driver pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up.

At the end of the season, one designated driver was selected from each club to represent it as the designated driver for the season. The selected designated drivers from the clubs that compete in MLS Cup™ 2011 on November 20, 2011 to be played at Home Depot Center in Carson, CA will receive two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for last year's winners.

A trip to the 2012 MLS All-Star Game™ will also be awarded to the Designated Driver for the Season from the remaining 16 clubs that do not participate in MLS Cup™ 2011. The 2012 MLS All-Star Game™ trip will include two (2) tickets to the game , roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in MLS markets, and they were also played on the video boards in MLS stadiums. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.