"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
"Fans Don’t Let Fans Drive Drunk" and "Buckle Up, Every Trip, Every Time" was the cheer recited by soccer fans at
the 2009 MLS All-Star Game and MLS Carnival on July 29th.
Major League Soccer, Real Salt Lake, The Utah Department of Public Safety and TEAM Coalition partnered to educate soccer fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the soccer fans themselves.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLS MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
Major League Soccer
Real Salt Lake
The Utah Department of Public Safety
TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Real Salt Lake, The Utah Department of Public Safety and TEAM invite fans to take the pledge to be responsible soccer fans, which means never drinking and driving, always having a designated driver and Always Buckle Up Every Trip Every Time. TEAM gave the responsible fans a free souviner photo of themselves at MLS Carnival outside of Rio Tinto Stadium. Real Salt Lake fans had an extra bonus when they became the voice of responsibilty while filming their very own Public Service Annoucement (PSA).
WHERE: 2009 MLS All-Star Game and MLS Carnival in Sandy, UT
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
