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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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"Fans Don’t Let Fans Drive Drunk" and "Buckle Up, Every Trip, Every Time" was the cheer recited by soccer fans at
the 2009 MLS All-Star Game and MLS Carnival on July 29th.
Major League Soccer, Real Salt Lake, The Utah Department of Public Safety and TEAM Coalition partnered to educate soccer fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the soccer fans themselves.
View the Fans Buckle Up PSA
View the Fans Designated Driver PSA
View the Fans Videos
View PHOTOS from 2009 MLS All-Star Game
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLS MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Real Salt Lake
- The Utah Department of Public Safety
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Real Salt Lake, The Utah Department of Public Safety and TEAM invite fans to take the pledge to be responsible soccer fans, which means never drinking and driving, always having a designated driver and Always Buckle Up Every Trip Every Time. TEAM gave the responsible fans a free souviner photo of themselves at MLS Carnival outside of Rio Tinto Stadium. Real Salt Lake fans had an extra bonus when they became the voice of responsibilty while filming their very own Public Service Annoucement (PSA).
WHERE: 2009 MLS All-Star Game and MLS Carnival in Sandy, UT
WHEN: Wedensday, July 29th
Major League Soccer: www.mlsnet.com
The Utah Department of Public Safety: www.publicsafety.utah.gov
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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