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Major League Soccer and Anheuser-Busch are proud to join forces with the National Highway Traffic
Safety Administration (NHTSA) and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign. Throughout the 2006 MLS season, each team offered
fans the opportunity to pledge to be a designated driver at the home stadium of their favorite MLS team. At
the end of the season, each MLS team selected one fan to be their designated driver of the 2006 season.
Over 5,000 fans across the league participated in this life-saving program. The designated drivers of the season for
the two teams that competed in MLS Cup 2006 attended the game (including transportation and hotel accommodations) compliments
of Major League Soccer. The designated driver for the season from the Houston Dynamo was Rod Sloan. And the
designated driver for the season from the New England Revolution was Gail Crawford.
Another prize was awarded to one of the designated drivers of the season whose team did not compete in MLS Cup 2006.
The designated driver of the season for the Kansas City Wizards, Bob Hartnett, will receive a trip
to the 2007 Sierra Mist MLS All-Star Game at Dick's Sporting Goods Field, the new home of the Colorado Rapids in Denver, CO.
View PHOTOS from MLS Cup 2006
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch and TEAM invite fans
to make the Responsibility Has Its Rewards pledge at the Soccer Celebration and 2006 MLS Cup at
Pizza Hut Park in Frisco, TX. By participating and pledging to always have a designated driver,
never drive drunk, and always buckle up, fans received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message
WHERE: Soccer Celebration and 2006 MLS Cup at Pizza Hut Park in Frisco, TX
WHEN: Saturday, November 12th
Major League Soccer: www.mlsnet.com
Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan
behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators,
team owners and concessionaires promote positive fan behavior, responsible drinking and the use of
designated drivers at sporting venues. www.beeresponsible.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. The USDOT NASCAR traffic safety
alliance leverages the national organizations combined resources to encourage all race fans to
take the same common sense approach to auto safety that NASCAR follows on the track. www.nhtsa.gov
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 14,409 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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