TEAM Coalition and the National Basketball Association^® joined together in support of designated driver programs at all NBA arenas during the 2007/08 season with a special incentive. 19,000 fans registered to be a designated driver, pledging not to drink alcohol, to drive their friends and family home safely, and to ensure that everyone always buckles up.

At the end of the season, one designated driver from each arena was selected to represent the home team for that arena. Click here for Designated Drivers for the Season from each NBA team.The Designated Drivers for the Season from the teams that competed in the 2008 NBA Finals^® each received a trip to the 2009 NBA All Star Game^® in Phoenix, AZ. The All Star Game^® trip included two (2) tickets to All Star Saturday, two (2) tickets the the All Star Game, roundtrip airfare, and hotel accommodations.

Entrants for the Responsibilty Has Its Rewards sweepstakes were all NBA fans who pledged to be the designated driver for their friends and family at an NBA arena during the 2007/08 season. Entry was also available online at www.rhir.org or by mail. Click here for sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NBA markets, and they were also played on the video boards in NBA arenas. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.