"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
The National Basketball Association and Anheuser-Busch joined forces with Techniques for Effective
Alcohol Management Coalition (TEAM) at the 2010 NBA All-Star Game in Dallas, TX. TEAM Coalition was present at the NBA Jam Session which ran from Wednesday, February 10 through Saturday, February 13.
TEAM promoted its Responsibility Has Its Rewards campaign, getting the word out to NBA fans to buckle up and never drive drunk. Thousands of fans visited the TEAM Coalition booth where
we snapped free souvenir photos and filmed responsibility videos. Below are photos from the Jam Session:
