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"Our partnership with TEAM Coalition has proven to be an invaluable part of our overall effort to create a safe environment in and around the arenas. The fan experience is greatly enhanced in an environment characterized by responsible behavior and built on a sound safety and security program. We look forward to our continued relationship with our TEAM Coalition partners."
--- Jim Cawley, Senior Vice President Security, National Basketball Association
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The National Basketball Association and
TEAM Coalition partnered on the Responsibility Has Its Rewards (RHIR) national campaign for the 2011
NBA Jam Session and All-Star Game. And officers from the California Highway Patrol did a phenomenal job recruiting fans to participate.
David Milligan, the lucky Designated Driver for the Season from the Washington Wizards attended the 2011 All Star Game at STAPLES Center
in Los Angeles, CA as the first prize winner of the NBA Responsibility Has Its Rewards sweepstakes for designated drivers. The prize package included airfare, hotel
accommodations and a pair of tickets to the NBA All-Star Saturday Night, as well as the 2011 NBA All-Star Game, compliments of TEAM Coalition and the NBA.
(l to r) Jill Pepper, executive director of TEAM Coalition; David Milligan, Designated Driver for the Season for the Washington Wizards; Kathy Milligan; Patrick Sullivan, Vice President of Events and Attractions for the NBA
View Fan Photos from the 2011 NBA All Star Jam Session
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Basketball Association
- California Highway Patrol
- Elite Show Services
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The NBA and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:
- Always Have A Designated Driver
- Never Drive Drunk
- Always Buckle Up Every Trip Every Time
- Never Provide Alcohol to Anyone Under 21
At the NBA Jam Session at the Los Angeles Convention Center, more than 6,900 fans made the
Responsibility Has Its Rewards pledge, autographed a larger-than-life basketball and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
Roger Zuhar, TEAM trainer from Elite Show Services, helped the TEAM Coalition staff at the Jam Session. Thank you Roger for helping us reward so many responsible NBA Jam Session fans!
Thank you to California Highway Patrol officers Charmaine Fajardo, Chris Baldonado, Corey McCoy, Tony Garrett and Jose Ahumada encouraged more than 6,900 NBA Jam Session fans to be responsible.
We could not have done it without you! Each day, one randomly selected winner received a prize package including NBA All-Star items. The winners were:
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| Thursday, February 17th |
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Nicole Diaz |
Sunday, February 20th |
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Eldridge Crocker |
| Friday, February 18th |
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Eric Gutierrez |
Monday, February 21st |
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MaryRose Dimailig |
| Saturday, February 19th |
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Rachel Klein |
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WHERE: NBA Jam Session at the Los Angeles Convention Center in Los Angeles, CA
WHEN: Wednesday, February 16 through Monday, February 21, 2011
National Basketball Association: www.nba.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 8% from the 11,773 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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