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"One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits."
--- Don Garber, Commissioner, Major League Soccer
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The National Collegiate Athletic Association and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated for the first year on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2009 NCAA Men's College DIVISION I Football Championship in Chattanooga, TN. Fans from all over the country poured into Chattanooga and Finley Stadium for the Pre-Game activities. TEAM spread its message of responsible fan behavior to the local fans who attend the game and also to the thousands of fans who came from out of town to support the Villanova Wildcats and Montana Grizzlies.
View PHOTOS from the 2009 Football Championship
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Pass the Keys to a Designated Driver
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NCAA Men's DIVISION I Football Championship Tailgate Town just outside Finley Stadium, hundreds of fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
WHERE: NCAA Men's College DIVISION I Football Championship at Finley Stadium in Chattanooga, TN
WHEN: Friday, December 18, 2009
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
National Collegiate Athletic Association: www.ncaa.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
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