The National Collegiate Athletic Association and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2009 DIVISION I Football Championship. Fans from all over the country poured into Chattanooga and Finley Stadium for the Pre-Game activities. TEAM spread its message of responsible fan behavior to the local fans who attend the game and also to the thousands of fans who came from out of town to support the Villanova WIldcats and Montana Grizzlies.
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