For the seventh consecutive season, TEAM Coalition and the NFL joined together in support of designated driver programs at all NFL stadiums during the 2009 season with a special incentive. Fans who registered to be a designated driver pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up. This year over 152,000 NFL fans registered for the Responsibility Has Its Rewards sweepstakes in NFL stadiums, on the TEAM Coalition website and through mailed-in entries.

Click here to see the 2009 standings for all NFL teams for Designated Drivers.

One designated driver from each stadium was selected to represent the home team for that stadium. The selected designated drivers from the teams that competed in Super Bowl XLIV on February 7, 2010 in Miami, FL at Sun Life Stadium, each received two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here to see the 2008 winners.

A Pro Bowl trip was also awarded to the designated driver selected for the season from an NFL team that did not compete in Super Bowl XLIV. The prizes were awarded after both the AFC and NFC Championship games were played. The Pro Bowl trip included two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs that aired on local broadcast stations in NFL markets, the NFL network, and they were also played on the video boards in NFL stadiums. Click here for the PSAs.