TEAM Coalition and the National Football League^® (NFL) joined together in support of designated-driver programs at all NFL stadiums during the 2009 season with a special incentive for designated drivers called the Responsibility Has Its Rewards sweepstakes.

Throughtout the regular season, more than 152,000 fans registered to be designated drivers, pledging not to drink alcohol, to drive their friends and family home safely, and to ensure that everyone always buckles up - every trip, every time.

At the end of the season, one designated driver representing each NFL team was randomly selected from all those responsible fans as the Designated Driver for the Season. Click here to see all the Designated Drivers for the Season from each NFL team.

The Designated Drivers for the Season from the New Orleans Saints and the Indianapolis Colts each received trips to Super Bowl XLIV^® including airfare, hotel accommodations and two (2) tickets to the game played at Sun Life Stadium in Miami, FL.

A trip to the 2010 Pro Bowl^® in Miami, FL was awarded to the Marco Hernandez, the Designated Driver for the Season from the Houston Texans. Mr. Hernandez was selected from a random drawing of all the Designated Drivers for the Season whose favorite teams were not competing in the Super Bowl. The Pro Bowl^® trip included two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote the Responsibility Has Its Rewards sweepstakes, TEAM Coalition has produced TV and radio PSAs with many NFL teams. The TV PSAs utilize fans as the spokespeople for responsibility. The PSAs air on local broadcast TV stations in NFL markets, and they appear on the video boards in NFL stadiums. The radio PSAs air on local radio stations and national radio networks. Click here to view and listen to the PSAs.