TEAM Coalition and the National Hockey League are supporting the designated driver programs at NHL arenas during the 2010/11 season with a special incentive called the Responsibility Has Its Rewards sweepstakes. Every arena offers fans a designated driver booth program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, one Designated Driver for the Season from each team that participated is selected. A randomly selected Designated Driver from the teams that took part in the RHIR program in 2011 will receive two (2) tickets to the 2012 NHL All-Star Game^® in Ottawa, CN at Scotiabank Place. The All-Star Game® trip included two (2) tickets to the game, roundtrip airfare, and hotel accommodations (if necessary).

Entrants for the Responsibilty Has Its Rewards sweepstakes were all NHL fans who pledged to be the designated driver for their friends and family at an NHL arena during the 2010/11 season. Entry was also available online at www.rhir.org or by mail. Click here for sweepstakes rules in English and in French.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NHL markets, and they were also played on the video boards in NHL arenas. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.