TEAM Coalition and the National Hockey League supported the designated driver programs at NHL arenas during the 2010-11 season with a special incentive called the Responsibility Has Its Rewards sweepstakes. Many arenas offer fans a designated driver program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, a Designated Driver for the Season from each participating team is selected. Barry Betts the Carolina Hurricanes Designated Driver for the Season received two (2) tickets to the 2012 NHL All-Star Game^® in Ottawa, CN at Scotiabank Place. The All-Star Game^®. trip included two (2) tickets to the game, roundtrip airfare, and hotel accommodations (if necessary).

A second prize was also awarded to Mike Monroe the Designated Driver for the Season from the Colorado Avalanche, Mr. Monroe recieved two (2) tickets to a Colorado Avalanche home game.

Click here to see last year's Designated Drivers for the Season.

Entrants for the Responsibilty Has Its Rewards sweepstakes were all NHL fans who pledged to be the designated driver for their friends and family at an NHL arena during the 2010-11 season. Entry was also available online or by mail. Click here for sweepstakes rules in English and in French.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NHL markets, and they were also played on the video boards in NHL arenas. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.