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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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"Fans Don’t Let Fans Drive Drunk" was the universal cheer for all
Green Bay Packers fans at the final pre-season game of the 2006 season on Friday, september 1, 2006 at Lambeau Field in Green Bay, WI.
The Green Bay Packers, Miller Brewing Company, and TEAM Coalition partnered to
educate fans about the importance of designating a driver,
buckling up, and demonstrating positive fan behavior. And the
spokespeople for this important message were the Packers fans themselves.
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View the Packers PSA
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View the Packers' FANS MESSAGES
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
PACKERS MESSAGES: Fans Don’t Let Fans Drive Drunk™ & Buckle Up America - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Green Bay Packers
- Miller Brewing Company
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Green Bay Packers, Miller Brewing Company, and TEAM invite fans
to tape their own RHIR responsibility messages at the pre-season game at
Lambeau Field. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: Green Bay Packers pre-season game at Lambeau Field in Green Bay, WI
WHEN: Friday, September 1st, 10:00 am – 2 pm (Custom RHIR Safety Message taping)
Green Bay Packers: www.packers.com
Miller Brewing Company: Responsibility has been an integral part of our business strategy and corporate values for decades.
We are committed to doing our part to reduce drunk driving, prevent underage access and promote
responsible decision-making by legal drinking age consumers. We also strive to be an active, positive
corporate citizen in the communities in which we live and work, engaged in activities that make a real
difference in people's lives. www.millerbrewing.com
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
RHIR SCRIPT:
“Hi, I’m [NAME], and I’m a Packers fan!
I Live Responsibly Because
I always have a Designated Driver
Packers Fans Don't Let Fans Drive Drunk.
Buckle Up America - Every Trip, Every Time.
Responsibility Has Its Rewards.
Go Pack Go!”
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