TEAM Coalition - RHIR Promotion with the New England Patriots

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	"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country." --- Jeff Becker, President, Beer Institute


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The New England Patriots embrace the Responsibility Has Its Rewards National Campaign at Preseason Game				back

"Be a HERO - Be a Designated Driver" was the universal cheer for all New England Patriots fans at a special event during training camp on Thursday, August 6, 2009 at Gillette Stadium in Foxboro, MA. The New England Patriots, The HERO Campaign, and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were select Patriots fans themselves.

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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™ PATRIOTS MESSAGE: Be a HERO - Be a Designated Driver RHIR PARTNERS INCLUDE: New England Patriots The HERO Campaign TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The New England Patriots, The HERO Campaign, and TEAM invited selected fans to tape their own RHIR responsibility messages at a special training camp event at Gillette Stadium. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement. WHERE: New England Patriots Training Camp WHEN: Thursday August 6, 2009 New England Patriots: www.patriots.com The HERO Campaign for Designated Drivers: www.herocampaign.org TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org <US DOT / NHTSA 2008 NATIONAL DATA: In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition | TEAM Up 2 Win! | Fans Don't Let Fans Drive Drunk