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RHIR Partners with the Detroit Pistons
Detroit Pistons Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM travelled to Detroit to film their first NBA fan responsibility Public Service Announcement (PSA) with the Detroit Pistons, when they played the Philadelphia 76ers on Friday, December 5th. "Pistons Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at the Palace of Auburn Hills.

The Detroit Pistons, Anheuser-Busch, the Michigan Office of Highway Safety Planning and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were the Pistons fans themselves.

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View the Pistons Fans' Videos

View the Pistons PSA

Do You? PSA #1

Do You? PSA #2

Do You? PSA #3

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

PISTONS MESSAGES: Piston Fans Don't Let Fans Drive Drunk

RHIR PARTNERS INCLUDE:
  • Detroit Pistons
  • Anheuser-Busch
  • Michigan Office of Highway Safety Planning
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Detroit Pistons, Anheuser-Busch, the Michigan Office of Highway Safety Planning and TEAM invited fans to tape their own RHIR responsibility messages at a regular season game at the Palace of Auburn Hills. Fans read a the script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: Detroit Pistons game vs. the Philadelphia 76ers at the Palace of Auburn Hills

WHEN: Friday, December 5th at 8:00 pm

Detroit Pistons: www.pistons.com
Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com
MI OHSP: Mission is to save lives and reduce injuries on Michigan roads through leadership, innovation, facilitation, and program support in partnership with other public and private organizations. www.michigan.gov/msp
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2007 NATIONAL DATA:
  • In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 
 

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