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RHIR Partners with the Texas Rangers
Texas Rangers Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM traveled to Arlington, TX to film fan responsibility Public Service Announcements (PSAs) with the Texas Rangers at their 2009 FanFest on Saturday, January 24th. "Ranger Fans Don't Let Fans Drive Drunk" and "Buckle Up, Every Trip, Every Time" were the universal cheers for all fans at the FanFest at Rangers Ball Park in Arlington.

The Texas Rangers, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing thier seatbelt. And the spokespeople for this important message were the Rangers fans themselves.


 
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

RANGERS MESSAGES: Ranger Fans Don't Let Fans Drive Drunk and Buckle Up, Every Trip, Every Time

RHIR PARTNERS INCLUDE:
  • Texas Rangers
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Texas Rangers, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at the 2009 FanFest at Rangers Ball Park in Arlington. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: 2009 Texas Rangers FanFest at Rangers Ball Park in Arlington, TX

WHEN: Saturday, January 24th at 9:00 am

Texas Rangers: www.texas.rangers.mlb.com

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

<US DOT / NHTSA 2008 NATIONAL DATA:

  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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