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RHIR Partners with the Colorado Rapids
Colorado Rapids Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM traveled to Denver, CO to film fan responsibility Public Service Announcements (PSAs) with the Colorado Rapids at a regular season game against the Real Salt Lake on Saturday, May 2nd. "Rapids Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Dick's Sporting Goods Park.

The Colorado Rapids, Dick's Sporting Goods Park, ARAMARK, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were the Rapids fans themselves.


View the fans PHOTOS

View the fans VIDEOS

  Buckle Up PSAs   Designated Driver PSAs
   
   
 
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

RAPIDS MESSAGE: Rapids Fans Don't Let Fans Drive Drunk

Chief of the Colorado State Patrol, Colonel Jim Wolfinbarger RHIR PARTNERS INCLUDE:
  • The Colorado Rapids
  • Dick's Sporting Goods Park
  • ARAMARK
  • Anheuser-Busch
  • Colorado State Patrol
  • Colorado Department of Transportation
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Colorado Rapids, Dick's Sporting Goods Park, ARAMARK, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM invited fans to tape their own RHIR responsibility messages at a 2009 regular season game at Dick's Sporting Goods Park in Denver, CO.

Fans read a script from a teleprompter and will receive a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

Chief of the Colorado State Patrol, Colonel Jim Wolfinbarger, was at the game to film a special message for the promotion.

Colorado Rapids defender, #4 Ugo Ihemelu also filmed a message that will be included in the final PSAs that will air on the video board at Dick's Sporting Goods Park.

WHERE: Dick's Sporting Goods Park in Denver, CO

WHEN: Saturday, May 2nd

Colorado Rapids: www.coloradorapids.com

Dick's Sporting Goods Park: www.dickssportinggoodspark.com

ARAMARK: As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great and memorable experience. www.aramarksports.com

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

Colorado Department of Transportation www.dot.state.co.us

Colorado State Patrol www.csp.state.co.us

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:

  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 
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