NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RAPIDS MESSAGE: Rapids Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
WHO: Fans and the Community
- The Colorado Rapids
- Dick's Sporting Goods Park
- Colorado State Patrol
- Colorado Department of Transportation
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHAT: The Colorado Rapids, Dick's Sporting Goods Park, ARAMARK, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM invited fans
to tape their own RHIR responsibility messages at a 2009 regular season game at Dick's Sporting Goods Park
in Denver, CO.
Fans read a script from a teleprompter and will receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or video board announcement.
Chief of the Colorado State Patrol, Colonel Jim Wolfinbarger, was at the game to film a special message for the promotion.
Colorado Rapids defender, #4 Ugo Ihemelu also filmed a message that will be included in the final PSAs that will air on the video board at Dick's Sporting Goods Park.
WHERE: Dick's Sporting Goods Park in Denver, CO
WHEN: Saturday, May 2nd
Colorado Rapids: www.coloradorapids.com
Dick's Sporting Goods Park: www.dickssportinggoodspark.com
ARAMARK: As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great and memorable experience. www.aramarksports.com
Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit
Colorado Department of Transportation www.dot.state.co.us
Colorado State Patrol www.csp.state.co.us
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.