TEAM logo



"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute
 
sweepstakes events partners fan videos psas
 
 
Bookmark and Share
 

RHIR Partners with MillerCoors at the Southern Heritage Classic
MillerCoors and the Southern Heritage Classic Embrace the
Responsibility Has Its Rewards National Campaign

back
 

TEAM traveled to Memphis, TN to reward fans who promised to never drive drunk and always have a designated driver at the Southern Heritage Classic at the Liberty Bowl on Saturday September 12, 2009. "You Hold the Key Never Drive Drunk" was the responsibility message for all Tennessee State University and Jackson State University fans at the coors Light pregame tailgate party.

MillerCoors, A.S. Barboro and TEAM Coalition partnered to educate Southern Heritage Classic fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt.

Memphis Mayor Willie W. Herenton and two fans enjoy the Coors Light tailgate party at the Southern Heritage Classic

Responsibility tent at the Coors Light tailgate party at the Southern Heritage Classic     Coors Light Airstream Party Bus

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

Southern Heritage Classic Messages: You Hold the Key Never Drive Drunk and Fans Don't Let Fans Drive Drunk

RHIR PARTNERS INCLUDE:
  • MillerCoors
  • A.S. Barboro
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: MillerCoors, A.S. Barboro and TEAM invited Southern Heritage Classic fans make the pledge to be responsible by never driving drunk and always having a designated driver. Over 400 fans pledged and they all received souvenir photos branded with the partners' logos and the responsibility message.

WHERE: Liberty Bowl in Memphis, TN

WHEN: Saturday, September 12th

MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading. www.millercoors.com.

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 
 

TEAM Coalition   |    TEAM Up 2 Win!   |    Fans Don't Let Fans Drive Drunk

See us on YouTube  Follow TEAM Coalition on Twitter Become a Facebook Fan