TEAM Coalition along with the National Hockey League, NHL teams, facility operators, beer companies, concessionaires, stadium service partners, broadcasters, and state offices of highway safety are supporting initiatives at stadiums that encourage fans to consume alcohol responsibly and demonstrate positive fan behavior.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans who register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message. Click on the links below to vote for your favorite Responsibility Has Its Rewards messenger.